Once you earn Robux, you can continue to use it in our platform to buy developer assets, plugins, ads, in-experience items, or virtual items. 40% of our top 10,000 experiences (based on hours) earn more from EBP than from in-experience purchases. In addition to Robux earned from a transaction, you might also earn Robux with EBP, which rewards engaging experiences. In this case, Roblox is both the seller and the platform and earns 70%, and you earn 30% as the creator. Other times, you might create items that you sell in the Roblox marketplace. For example, if you create and sell an "avatar flying ability" in your experience for 100 Robux, you earn 70 Robux for creating and selling the item and Roblox earns 30 Robux (platform share). This is true when you built an experience and also created the items sold in your experience. Oftentimes, the creator of the item is also the seller of the item.
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June 2023
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